Legal
Cookie Policy
Last updated: March 16, 2025
This page describes which cookies and data collection tools are used on prodhero.com, their purpose and how to manage your preferences. prodhero.com.
What are cookies
Cookies are small text files that websites save in the user's browser during navigation. They allow the site to remember preferences and collect statistical information on usage.
This site uses a minimum number of cookies, all described below. No cookies are used for advertising, profiling or cross-site tracking.
Necessary technical cookies
Technical cookies are essential for the functioning of the site and do not require the user's consent pursuant to art. 122 of Legislative Decree 196/2003 and the Authority's Guidelines.
| Name | Purpose | Duration |
|---|---|---|
| prodhero_consent_v1 | Saves the user's choice regarding analytics cookies (localStorage, not an HTTP cookie) | 12 months |
Note: the consent preference is saved in the browser's localStorage, not as an HTTP cookie. It is not transmitted to third-party servers.
Analytics cookies — Google Analytics 4
Google Analytics 4 (GA4) is a statistical analysis service provided by Google LLC. It is loaded only and exclusively after the user has provided explicit consent through the cookie banner.
If consent is not given, no GA4 script is loaded and no data is sent to Google.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users (anonymous ID) | 2 years |
| _ga_* | Maintains GA4 session state | 2 years |
| _gid | Distinguishes users in the last 24h | 24 hours |
Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Data transfer: USA — protected by Standard Contractual Clauses (SCC)
IP: anonymized before sending to Google
Google privacy policy →This site implements Google Consent Mode v2: consent parameters are set to "denied" by default. The GA4 script is not even loaded in the absence of consent.
Cookie-free analytics tools — Vercel
This site uses two tools provided by Vercel Inc. that collect data in an anonymized manner and without the use of cookies. These tools do not require consent under cookie regulations (art. 122 Legislative Decree 196/2003), but are documented here for full transparency.
Vercel Analytics
Collects aggregate visit statistics: country, device type, pages visited, referrer. The IP address is hashed and not stored. No cookies set. No individual profiling.
Vercel Speed Insights
Measures loading performance (Web Vitals: LCP, FID, CLS, TTFB). No personally identifiable data. No cookies. Used exclusively to optimize site speed.
Provider: Vercel Inc., 340 Pine Street Suite 900, San Francisco, CA 94104, USA
Data transfer: USA — protected by Vercel DPA and Standard Contractual Clauses
Vercel privacy policy →How to manage and withdraw consent
On first access to the site, a banner is shown that allows you to:
- Accept all optional cookies (analytics)
- Reject all optional cookies
- Customize your preferences category by category
You can modify or withdraw your choice at any time via the "Cookie preferences" button in the site footer, or by clicking here:
You can also delete cookies from your browser or block them through browser settings. Please note that disabling technical cookies may impair some site features.
Changes to the Cookie Policy
This Cookie Policy may be updated following the introduction of new tools or in case of regulatory changes. The "Last updated" date at the top of the page will be updated accordingly.
PRODHERO · Turin, Italy · business@prodhero.com
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